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Why You Should Use the Campaign URL Builder If you enter your source and medium, the URL builder will automatically attach them to the adjusted URL.Īfterward, you just click on ‘Convert URL to Short Link’, and voila, you have your trackable URL. The Medium determines the link-sharing (status, post, tweet, email). Source sets out the platform, such as Google, Facebook, or LinkedIn. The most significant parameters are Source and Medium. This is especially useful if you A/B test versions of your ads or pages.

Campaign Content: A parameter that is used to specify the content of your ad promotion that led to the click.

For example, you might bid on the term “WordPress Multisite,” and consequently, “WordPress multisite” will be the UTM term.

Campaign Term: A parameter that describes the term you bid on for your URL.

Campaign Name: You can name the campaign as you wish, for example, “Clients Email Newsletter”, “Lead Nurturing Campaign” etc.

For example, if you use Google as a source, the medium can be AdWords.

Campaign Medium: The marketing medium that is relevant to the source.

Campaign Source: The platform on which you shared the trackable link, for example, Google, LinkedIn, Twitter and Gmail.

The UTM parameters that you can append to your links are: Here’s an example of a UTM parameter in a URL that appears after clicking a sponsored Facebook post: When people click on the URL with an appended UTM parameter, you’ll get insights for the channel that they used to open your page, as well as their interaction with it. In short, UTM parameters are tags that you add to the end of your URLs to analyze your marketing campaign. It works by attaching UTM tracking parameters to one of your URLs, and turning it into a URL that you can track individually as a part of your marketing campaign. “A tool that allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.”.

Google explains the Campaign URL Builder as: What Is the Campaign URL Builder and How Does It Work? With this guide, we’ll take a deeper look into how we can use it to learn more about your prospects’ behavior and how you can convert them. If you want to monitor the traffic and conversions for any WordPress link on your website, Google’s URL Builder is the perfect tool for the job!Īs a marketer, there are various ways to use the tool for campaign tracking. This is where the Google URL Builder steps in – a tool that helps you gauge which campaigns are performing greatly, and which aren’t. In that situation, everything from email marketing to social media, advertising, and search results come to mind.īut, how can you measure the results of your campaigns and ensure that they’re successful?

Imagine this: you’re about to launch your digital marketing campaign and you expect a flood of traffic to come towards your website.